Interim Chief Marketing Officer
Interim Search has been commissioned to appoint a CMO to a company in the Gothenburg area, active in the development and sale of suitcases and travel accessories with a focus on Scandinavian design, technical innovation and long-term quality.
Main duties:
- Responsible for shaping and further developing the company's international brand and marketing strategy
- Lead the work on digital growth through data-driven marketing, CRM and e-commerce initiatives
- Work closely with the CEO and owners on issues related to the company's strategic development, growth and market position
- Actively contribute to the work of the management team and the overall development of the business
- Establish and manage strong collaborations with creative agencies, media partners, PR practitioners and content creators
- Developing and optimizing the company's paid media strategy across Meta, Google, TikTok and new digital channels
- Plan and implement international marketing activities, partnerships and branding initiatives
- Responsible for content strategy, social media and developing engaged customer and brand communities
- Monitor and manage marketing efforts through relevant KPIs, budget responsibility and performance analysis
- Recruit, build and develop a successful and high-performing marketing team
- Drive activities that strengthen customer acquisition, loyalty and long-term customer value
To be eligible for the role:
- At least 7 years of experience in digital marketing, branding or growth
- Background in premium, lifestyle, fashion or DTC brands
- Experience in fashion e-commerce or other modern, digitally-driven lifestyle brands
- Proven success in scaling international brands in digital channels
- Deep expertise in performance marketing, with particular strength in paid social
- Used to working in close collaboration with external agencies, creative studios and strategic partners
- Good understanding of modern branding in digital and social channels
- Experience in CRM, customer loyalty and customer journey optimization
- Data-driven approach with strong analytical skills and habit of making insight-driven decisions
- Ability to combine creative excellence with commercial focus and measurable results
- Swedish and English, both spoken and written
About the process
The assignment is at 100% and involves employment directly with the client company. Presentation of candidates will take place in week 24, and interviews with our client will take place in connection with that.
Are you available and have the right profile? Apply now!
