Interim Digital Sales Manager – D2C, Marketing Automation & Channel Development
On behalf of our client, we are currently seeking a driven and business-minded Interim Digital Sales & Marketing Automation Manager. Our client is a leading player in the transportation and travel industry with a digital sales platform and a high volume of annual customer transactions.
About the Mission
In the role of Interim Digital Sales Manager, you will have overall responsibility for driving and optimizing digital sales through the company’s own channels (website and app). You will also be responsible for the strategy and execution of marketing automation for both B2C and B2B target audiences.
The role combines operational and commercial responsibilities for conversion rate optimization (CRO), content management, and campaigns with key leadership and change management responsibilities. You will lead two direct reports locally and work in close collaboration with the Group’s central commercial unit.
Main duties:
- Drive Digital Sales & Conversions: Own and optimize commercial customer journeys, product, and campaign content on the web and in the app, with a focus on sales growth.
- Mastering Marketing Automation (B2C & B2B): Be responsible for segmentation, triggered communications, customer journeys, and automated campaign workflows.
- Analysis & KPI Tracking: Establish key performance indicators, analyze customer behavior and digital sales data, and translate insights into concrete improvement measures.
- Leadership & Team Evaluation: Lead and prioritize the work of two direct reports. Evaluate the existing team structure and skill sets, and define which areas of responsibility should be managed locally versus globally.
- Close Group Collaboration: Work in close collaboration with the company's commercial leadership and the Group's central specialist teams
To be eligible for the role:
- Experience: At least 3–5 years of experience in marketing automation and the management and development of digital customer channels (web and app).
- Skills: Proven experience in conversion rate optimization (CRO), web analytics, and commercial content management.
- Leadership: Experience leading teams, prioritizing resources, and evaluating organizational structures.
- Language: Fluent in Swedish and English, both spoken and written
About the process
The assignment is expected to last 6 months on a full-time basis, starting immediately, and will primarily be carried out on-site at the client’s office (4–5 days a week).
Are you available and have the right profile? Apply now!
