Malin is an analytical specialist focused on commercial development and market insights. As an interim Category Manager, she takes a data-driven approach to developing plans that deliver clear results on the shelf. In a recent assignment in the food industry, she was responsible for restructuring an entire product category in-store. By analyzing customer purchasing patterns, she developed a new model for product placement, which made it easier for customers to find what they were looking for and created better synergy between different brands.
Hire Malin to strengthen your category management and business planning in collaboration with the sales organization. She has extensive experience in translating market trends into practical plans and ensures that strategies are implemented all the way through to the store. With her background in both finance and marketing, she provides the decision-making insights needed to drive growth and develop the product assortment in a competitive environment.
Read more about to hire an interim consultant.
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