Petra is a senior interim Brand Manager with solid experience in the FMCG sector. She has a distinctly commercial background, having worked closely with both Key Account Managers and others in the sales function. Her role has required the ability to effectively manage a wide range of relationships – including sales, production, marketing teams, agencies, customers, and suppliers.
Petra is an expert in driving successful go-to-market strategies for multiple brands. She is skilled at translating commercial goals into concrete marketing plans, which includes setting pricing strategies, creating sharp communication plans, and leading effective marketing campaigns.
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