Ebba has an impressive background as Brand Manager and Product Manager at various global retail companies. She has mostly been responsible for specific product ranges and, in some roles, has led sales teams with responsibility for results. Ebba is usually responsible for analyzing the market and driving product development—this can involve product launches, campaigns, and media planning. Her work and projects have historically led to growth and increased market share, and she has also developed products to broaden their use and reach more consumers. A couple of years ago, Ebba started working as an interim consultant – her first assignment was as interim Product Manager at a Swedish FMCG company. She was hired to set strategy and ensure a commercially viable product segment. Ultimately, she was involved in increasing profitability within the segment and creating development that filled a gap in the market.
Ebba has extensive experience in retail and FMCG. She is trend-conscious, with a good understanding of consumer behavior and the market.
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