Patricia entered the interim market two years ago, but has already been frequently courted and hired for her sought-after expertise in digital automation and lead generation. Patricia began working in marketing after graduating and has experienced the paradigm shift to a more automated way of effectively reaching new customer groups and supporting the sales organization. In recent years, she has joined a global white goods company as an interim Digital Marketing Specialist, where she worked closely with the CMO and was responsible for integrating digital elements into the existing marketing strategy. She recently stepped down from an assignment with a B2B subscription service. She helped the company develop CRM systems, generate quality leads, and develop an SEO strategy to optimize conversion and increase traffic to the website.
Patricia's expertise is well suited to companies that want to reap the benefits of digital marketing and data-driven lead generation. She has mainly worked in medium-sized companies.
Interim consultant: 11.023
Primary sectors: retail, cosmetics, service companies, media, subscription services, energy, electronics
Level of education: bachelor's degree
Geographical coverage: all of Sweden
Compensation: 1,290 SEK/hour
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