Wictor Bonde in DI: Interim Management – Counteracting Ageism
Is senior experience a limitation or a dynamic force for change in today's labor market? In the heated debate on ageism, presents Wictor Bonde (Chief Growth Officer, Interim Search), researcher Jonas Fasth (School of Business, Economics and Law at the University of Gothenburg) and Joakim Hökegård (GU Executive Education) a new perspective. They turn traditional views on their head and point to a concrete arena where ageism is neutralized.
In the opinion piece “From ageism to the power of change”, published in Dagens industri on November 10, 2025, the authors argue that the real counterforce to ageism is not created through political decisions or quotas, but in the practical encounter between generations. They also point out that Interim Management has been transformed into Sweden's most inclusive leadership arena, where competence, results, and judgment are central—regardless of age or background.
Read the full article to discover how the interim industry rewards senior experience and cutting-edge expertise, which counteracts ageism and strengthens both corporate growth and Sweden's competitiveness.
Read the entire opinion piece “From ageism to the power of change” in Dagens Industri here: https://www.di.se/debatt/fran-alderism-till-forandringskraft/
